Van de Velde’s vast experience in construction and design is partnered with an understanding of the modern woman and her needs. The Belgian company began with corsets and have been designing and producing bras since 1945. Their first branded collection was Marie Jo in 1981, a range which has gone from strength to strength and is renowned across the world for the highest standards of luxurious comfort and exceptional styling.

All women are different. Some prefer high heels and bright lipstick while others feel their best in jeans and trainers. The one thing we all have in common; we start the morning by slipping into lingerie. Beautiful lingerie instantly makes you feel feminine and confident, which is the perfect way to take on the challenges of the day ahead. The perfect fit and elegant looks of Marie Jo lingerie will put a smile on your face every morning.
Marie Jo lingerie is designed for the confident woman of today who possesses a great sense of style but who demands to feel supported and comfortable all day. The discerning woman values beautiful sensual design, luxurious fabrics and pretty details but loves to achieve the perfect silhouette too. Marie Jo lingerie will not only make you look good on the outside but feel wonderful on the inside too!

The luxurious pieces in the iconic Avero collection are designed for women who appreciate a tailored fit without compromising on comfort and feature the pretty signature daisy floral details which have made the Avero so treasured across the world.

Avero has many styles in the range which includes the staple sweetheart and plunge molded cup bra, a molded balcony and strapless bra, a basque, suspender and several styles of brief. Avero is available in both neutral tones and a selection of strong colours. Marie Jo Avero can be understated or bold depending on your mood but always comfortable and undeniably beautiful. In White, Natural, Caffe Latte, Black, Avero is the secret statement of the confident woman all day and every day.

Pieces from the Marie Jo Avero range are also a popular choice for brides. The strapless bra is a perfectly constructed beauty with the higher under wires, reinforced back wings and silicone back support that ensure it will stay in place.

At & SHE KNOWS… I am proud to stock the finest quality European lingerie here in the heart of Bawtry, Doncaster and Marie Jo is no exception. The Avero range from Van de Velde who have been fashioning corsets and lingerie since 1919 is one of my most popular ranges. It’s the daisies……if you know, you just know!