The real benefits of a well fitted bra

In the boutique I dedicate all my time to championing the benefits of a well fitted bra to women of all ages.  I am passionate about getting every woman who visits me into the best fitting bra for her and educating her on what to look for when trying on a bra, the key indicators of a well fitted bra, the importance of a well fitted bra and more over the comfort and support it brings which in turn gives confidence and a sense of well-being.


There are several benefits some not even considered when wearing lingerie that does exactly as it should when fitted correctly which include, comfort and support, confidence and well-fitting clothes, alleviation of neck and shoulder pain due to lack of support. There is scientific evidence produced that suggests a woman wearing anything E cup and over is at risk of curvature of the spine.


The question of why it is important to invest in good quality lingerie is also asked which for me is quite simple; a bra is an investment piece in yourself not a fashion garment.  Not only will a high-quality bra give you excellent support and comfort, but it will also give you a lift (our female bodies change over time, and we all need a little lift) that ensures that your clothes hang properly from the shoulder seams bringing a more flattering silhouette by slimming the waist and elongating the spine.


The investment in a well made bra which may cost 2 or even 3 times the price of a High Street garment will long term be a savvier choice as cost per wear for the life of a bra.  I am an absolute advocate that you do not need a lot, you just need the right things.  My advice is that you only need 2 minimum, 3 maximum everyday bras.  If you follow the washing instructions and take care of your investment even if you are wearing your bra 3 or 4 days a week and washing it every couple of days in between, you may expect at least 3 years wear out of your bra.  3 years!!!  Help save the planet and buy less bras!


Of course it is important to get re-fitted every couple of years to check that you have not changed size and due to hormonal changes, stress, weight-gain, weight-loss, breast-feeding, the menopause and so many other factors this is always a possibility.  I would certainly deter anyone from using an online calculator in an attempt to determine their bra size as all brand designs and cuts differently.  It also usually involves a tape measure. When fitting a bra the fitter is looking at the volume of breast tissue and where it sits on your frame.  Every woman is unique and as such I am assessing size, style and lifestyle during your appointment.

I am a proud stockist of all of my brands having spent over 10 years sourcing, learning and fitting the iconic ranges and seasonal collections they produce and having also been fortunate enough to visit some of the European factories to see the production first hand which gives me a better understanding of the ranges available. From new product design, sourcing materials, to the cutting room, sewing, quality assurance, packing and dispatch the whole process is phenomenal and the amount of hands-on work and quality checking on each garment is remarkable.

A well fitted bra can quite literally be life-changing!

If you wish to make an appointment, then please use the booking system on this website or call the boutique on 01302 719292.